Shopify and WooCommerce developer for jewellery brands
I build online jewellery stores that feel as considered as the pieces themselves, and that make it easy to spend a serious amount without holding the piece first.
- 10+ years
- 350+ projects
- 200+ Upwork reviews
What matters
What your site needs
In short: Jewellery is a high-value, high-trust purchase. The store has to show detail beautifully, explain materials clearly, offer local currencies and make the buyer feel safe at checkout.
Photography that holds up
Zoom, multiple angles and video on product pages, served in modern formats so detail stays sharp without slowing the page.
Variants without confusion
Metal, size, stone and length handled as clear options, with the right price and image for each combination.
Personalisation
Engraving, build-your-own sets and charm combinations, like the build-your-own necklace journey I built for Charmie.
International checkout
Prices and checkout in your buyers’ currencies. Etika Jewels sells with AED, USD and SAR at checkout.
Trust at every step
Certificates, materials, care, returns, secure payment badges and a quick way to ask a question, such as WhatsApp purchase support.
Collections that sell
Merchandising by collection, occasion and price, with filters that work on mobile.
Platform
Which platform?
Shopify suits most jewellery brands that want a fast, low-maintenance store. WooCommerce suits brands that want full ownership of their data and hosting or need unusual product logic. I build on both, and I’ll recommend the one that fits your catalogue and team.
Read next: Shopify vs WooCommerce · Etika Jewels case study
What clients say
In their words
“Couldnt wish for a better partner to my business! It is a pleasure to work with Anjala, she is very professional and proactive. She always goes the extra mile to satisfy the customers and her work is clean and efficient.”
Explore
Other industries and countries
FAQ
Questions
Should a jewellery brand use Shopify or WooCommerce?
Shopify if you want a fast, secure store with little maintenance. WooCommerce if you want full control of your data and hosting or need custom product logic. I’ve built jewellery stores on both: Charmie on Shopify and Etika Jewels on WooCommerce.
Can customers personalise or build their own pieces?
Yes. Engraving, build-your-own sets and charm combinations can be built into the product page, with the price updating as options change.
Can I sell in more than one currency?
Yes. Etika Jewels, for example, offers checkout in AED, USD and SAR. On Shopify this is handled with Shopify Markets; on WooCommerce with a multi-currency setup.
Will high-resolution photos slow my store down?
Not if they are handled properly. I serve images in modern formats at the right size for each screen, so close-ups stay sharp and pages still load quickly on phones.
Next step
Planning your site?
Book a 15-minute call. You'll have a fixed quote within two business days.
I reply within one business day.