Etika Jewels
Lab-grown diamond jewellery, sold worldwide with checkout in 3 currencies.
- 3
- currencies at checkout (AED, USD, SAR)
- 8+
- curated collections
- 2×
- repeat client, second project in 2026
The challenge
Selling fine jewellery online needs luxury-grade presentation, careful handling of product photography, multi-currency checkout for international buyers, and the trust signals that let someone spend thousands of dirhams without holding the piece first.
What I built
A WooCommerce store built around collection-based merchandising across 8+ curated collections, AED, USD and SAR checkout, wishlist and quick-view shopping, WhatsApp purchase support, and free worldwide shipping messaging built into the buying flow. The work is ongoing: the founder signed a second project in 2026.
“Couldn’t wish for a better partner to my business! It is a pleasure to work with Anjala, she is very professional and proactive. She always goes the extra mile to satisfy the customers and her work is clean and efficient.”
Basma Chaieri, Founder, Etika Jewels
More work
Other projects
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